The main aim for all healthcare service providers is to gain as many patients as possible without investing their time in direct marketing activities. To facilitate the growth of their business and local marketing the best online solution is to work on SEO marketing.
SEO is termed after search engine optimization, which aims to improve the website’s ranking in the search results. For instance, when we search for a query on Google, we get multiple results followed by numerous pages, to select the best link we prefer the top results. What if your business is not listed on the top search results? It means that you will lose a customer to your competitor listed on the initial results. Therefore, to stay competitive in this diversified market it is important to use an SEO strategy for better ranking.
An interesting point lies in staying updated with Google algorithms as they keep changing with time. Those who stay updated on such trends are more likely to adopt the trending SEO strategies to rank impressively while others who do not comply with it may lose their ranking status.
What is local SEO and why is it important?
Moving towards another ranking factor is the demand for local SEO. As many are aware of the fact that people prefer local doctors who are readily available at any time. Therefore, the demand for local SEO has also increased. Local SEO is part of the SEO plan, it is concentrated on promoting your business locally. For instance, a doctor or any healthcare service provider may want to make locals aware of its existence, the first thing to do is to list in the local web directories, completing all the business details to make it easy for Google to rank it on top. For local healthcare SEO it is important to list the business in Google My Business account. It is easy to do so, by filling your business name, contact details, and the most relevant category which helps Google to rank it accordingly.
Google my business helps the searchers find your business, its classifications, hours of operation and the helps those doctors and their businesses have set up clinics at multiple locations. The best thing about it is that customers can also share reviews there. This means that if one satisfied customer comments a positive statement it may become influential for all the target market as people are more convinced by the word of mouth. Therefore, local SEO should be kept as part of the SEO plan.
Importance of link building:
Considering the above example of a healthcare service provider, or a doctor, it is important to build links for your website on other dominating yet relevant sites. This is the same as link building. Traditionally, a person is known by the company he keeps. The same goes here with the SEO plan. If a healthcare website has its link shared on other powerful domains from the same industry, it builds credibility and improves the web ranking. Hence, sharing a link on a credible and authoritative website may help in uplifting your website status in the long run.
Furthermore, having a bundle of links on distinct domains is not enough. It is recommended to work on quality as well as quantity, depending on the time of need. For instance, sharing a backlink on a website with good domain authority and a low spam score is justified, however, sharing quality content with quantitative backlinks to your website will improve the healthcare website’s SEO.
Quality matters with quantity:
Previously, Google’s algorithms were not that advanced and supported those websites that were stuffed with high volume keywords and it supported the website’s ranking. However, with time Google has improved its search algorithms to provide more qualitative content to its searchers. For that reason, sharing content filled with keywords cannot be practiced anymore by a doctor or a healthcare professional to help his website’s ranking. Therefore, sharing updated content, or the latest research papers on different topics can help in improving results. For example, in summers when people are looking for oily skin or diet solutions, any dietician can share a blog post on a summer diet plan with a few keywords inserted in there. This qualitative and demanded content will then be viewed by more people, increasing traffic and if shared on social media, Google will consider it the best option to improve the website’s ranking position.
Hence, it can be stated that the content you share on your website should reconcile with your services and your target market, otherwise it is not considered SEO useful. The main aim of any healthcare service provider is to gain more patients, thus optimizing its website to accomplish this goal is reasonable than doing direct marketing which is expensive and time-consuming.